todd kumpf weblog

Although it’s just a simple logo resolve, this project is one that hits closer to home for me than most others I’ve worked on. Having always been a huge gamer and also a fan of Microsoft games, it is a privilege to see my own work at the forefront of all new Microsoft Studios releases. Forza Motorsports 4 is the first game released in 2011 to include the new logo animation. 

Concepted by Elliot Limm and TD’d by Chad Ashley, I was in charge of conducting the animation and meeting the client’s expectations on this logo resolve. PFlow particles in Max were used in conjunction with Thinkbox Frost to create the ink path. Some tricky masking work in After Effects made the seamless connection between the 3D and 2D logo lockup.