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30 Seconds @ The Cosmopolitan of Las Vegas

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Watch the new :30 spot for The Cosmopolitan of Las Vegas that we just finished creating at Digital Kitchen!  The actors were filmed on a custom built elevator set, but the surrounding lobby was all done in 3D.  

I started off by animating the elevator doors in 3DS Max.  As the project moved forward, I had a heavy hand in the Fusion compositing.  I became the point man on taking the graded footaged from the color correction artist and marrying it to the 3D environment.  Creating fake shadows, light wraps, and color correction mattes were required to make the two appear seamless.  

Once the composites were complete, I then worked with other artists to wrangle each shot back into the rough-cut (which was re-built in Fusion for final color), matching all the action frame to frame.