Although it’s just a simple logo resolve, this project is one that hits closer to home for me than most others I’ve worked on. Having always been a huge gamer and also a fan of Microsoft games, it is a privilege to see my own work at the forefront of all new Microsoft Studios releases. Forza Motorsports 4 is the first game released in 2011 to include the new logo animation. 

Concepted by Elliot Limm and TD’d by Chad Ashley, I was in charge of conducting the animation and meeting the client’s expectations on this logo resolve. PFlow particles in Max were used in conjunction with Thinkbox Frost to create the ink path. Some tricky masking work in After Effects made the seamless connection between the 3D and 2D logo lockup.

Seeing the northern lights in person is definitely near the top of my “Things to Do Before I Die list.  Until then, however, I figured I could make do with engineering them digitally.  The unique look and motion could be called abstract, but when you really study them you realize how particular their movement is.  I discovered a great technique after a good deal of experimentation that involves projecting Bercon Noise patterns through a directional light.

Having had time at work to perfect the technique for use in a project, I was able to use the render farm to render long sequences and examine the motion.  This video shows the raw un-color corrected renders and is just a small sample of my full results.  More to come soon.

This is a new spot masterminded by Jeremy Stuart at Digital Kitchen.  The flowers are shot in time-lapse, but many might not realize that the bottle of perfume is entirely CG.  My role was to assist my colleagues (credit list here) in 3D modeling the glass bottle and label.

Taken with Instagram at Sheffield & Belmont

Taken with Instagram at Sheffield & Belmont

Digital Kitchen’s 2011 Grand Prix Cannes Lion for work on Cosmopolitan of Las Vegas (Taken with instagram)

Digital Kitchen’s 2011 Grand Prix Cannes Lion for work on Cosmopolitan of Las Vegas (Taken with instagram)

Red radiators and ivy on Wrightwood Ave. (Taken with instagram)

Red radiators and ivy on Wrightwood Ave. (Taken with instagram)

Taken with instagram

Taken with instagram

30 Seconds @ The Cosmopolitan of Las Vegas

Watch the video

Watch the new :30 spot for The Cosmopolitan of Las Vegas that we just finished creating at Digital Kitchen!  The actors were filmed on a custom built elevator set, but the surrounding lobby was all done in 3D.  

I started off by animating the elevator doors in 3DS Max.  As the project moved forward, I had a heavy hand in the Fusion compositing.  I became the point man on taking the graded footaged from the color correction artist and marrying it to the 3D environment.  Creating fake shadows, light wraps, and color correction mattes were required to make the two appear seamless.  

Once the composites were complete, I then worked with other artists to wrangle each shot back into the rough-cut (which was re-built in Fusion for final color), matching all the action frame to frame.  

Substrate

These programmed images by j.tarball are really incredible.  I want to have this printed on a 6’ canvas and hang it on my wall.  

A montage of the work we’ve created so far for The Cosmopolitan of Las Vegas.